Business Experience Research
Fuel and maintain your brand
Our Brand Experience studies let you dig deep with customers and prospects to spot trends, issues, and opportunities. Establish and monitor your core brand health Key Performance Indicators (KPIs) and other metrics to ensure a strategic focus on the true drivers of business value.
BRAND AWARENESS & PERCEPTIONS
Get a snapshot of your brand power. Brand Health KPIs help you:
Measure slower moving, long-term shifts in brand perceptions through brand equity metrics:
Awareness & associations
Relevance & benefits
Measure faster moving, mid-term shifts in brand perceptions through brand salience metrics:
Impact of marketing/advertising efforts
Associations with specific needs
Benchmark your brand health over time
Tracking research is a great tool to demonstrate how marketers are moving customers
and prospects through the marketing funnel and highlights where they might be getting stuck.
Your company is not alone in working to manage its brand health. Keeping an eye on the competition allows you to track your brand positioning relative to the competition.
BRAND POSITIONING & DIFFERENTIATION
Where does your brand stand?
Brands live in the minds of customers and prospects. Knowing how they perceive you and
your competitors’ brands will empower you with the strongest unique brand positioning for your company. Cypress Research will help your company identify the values and benefits that are:
Relevant to your brand and competitors’ products or services
Unique among competitors
Missing from your brand identity
THE BUSINESS CHALLENGE
A growing online 401k investment services company wanted to learn the
perception of its brand prior to the kickoff of a city-wide marketing campaign.
THE CYPRESS RESEARCH METHOD
Discussions with the marketing team led to the identification of the company’s unique value proposition in the online financial services marketplace. Cypress Research created a Brand Tracker benchmarking program that included tailored brand metrics and competitive set measures. Our client uses the Brand Tracker study every six months to gauge movement
in its brand positioning and to benchmark changes in brand health over time.
Cypress Research jumped right in with our team at blooom to establish Brand Health KPIs that we are tracking over time. The principle that drives blooom is providing accessible and affordable 401k investment services to everyday people. The Cypress Brand Tracker Program keeps our finger on the pulse of blooom’s brand perceptions and changing brand position as we continue to grow and respond to client needs.
Matt Burgener, CEO, blooom